BRIEF

• To effectively reach out to the investor community
• Drive communication to ensure over subscription of the Issue

OBJECTIVES

• To build corporate image to enhance credibility of the promoters amongst the investment community
• Over Subscription of IPO
• Premium on listing on BSE/NSE

APPROACH

PRE-IPO PHASE:

• Media Activity: Select media one-on-ones with key IPO specific media.
• Key messages – IPO announcement & Company Profiling
• Roadshow Management: Planning, logistics, implementation & co-ordination of roadshow activities across 5 key investment centres

IPO PHASE:

• Roadshows in 5 centers (Mumbai, Ahmedabad,Baroda, Rajkot  and Chennai) from 09th to 18th October 2006
• Press Conferences: Mumbai, Ahmedabad, Rajkot
• Press One-on-ones: Chennai
• Brokers and Analyst Meet: Mumbai, Ahmedabad, Baroda & Rajkot

POST IPO PHASE:

• Press Release dissemination: Price Finalization & Basis of Allotment
• Listing Ceremony at NSE:
• ‘Gong Ceremony’ arranged
• Key Electronic Media & News wires attend the ceremony
• Press Release disseminated

Results

HIGHLIGHTS

• IPO Oversubscribed by 42.32 Times
• Premium listing at Rs.166 on NSE & Rs.175 on BSE
• Quantitative Media Evaluation – Rs.2,17,00,862
• Print: Rs. 70,06,862
• Electronic:Rs. 1,46,94,000
• Achieved POSITIVE reviews/subscription recommendations from key media,analysts & brokers
• VERY CRITICAL TO IPO COMMUNICATIONS
• Record Analyst & Brokers turnout in Mumbai –
• Analysts: 115
• Brokers: 105
• Return on Investments – PR Fee = Rs.1.5 Lakhs
• Quantitative Media Deliverables = Rs. 2.17 crores